TikTok doesn’t want spammers and other shady characters to be able to game the algorithm to get more attention than they deserve. This makes sense since the recommendation system is a proprietary technology that helps make each social network unique.Īlgorithms are a key way social networks draw us in and keep us paying attention. Social platforms originally kept their algorithms secret. “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” How does the TikTok algorithm work?
Here’s how TikTok itself defines the TikTok For You page algorithm: No two users will see the same videos on their For You page, and the videos you see might change over time based on your viewing preferences and even your current state of mind. The TikTok algorithm is a recommendation system that determines which videos will appear on your (unique and highly personalized) For You page. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
